Casillero del Diablo takes a starring role in the Chile Dove Men Care Open
Once again, Casillero del Diablo was the official sponsor of the Chile Dove Men Care Open, the official Association of Tennis Professionals (ATP) championship held between March 8 and 14 at the San Carlos de Apoquindo sports complex in Santiago.
This year's version was different due to the current pandemic. Despite this difficult backdrop, the championship was a great success, thanks to the organization's strict security measures.
Casillero del Diablo developed different activations, including the invitation to participate in the “Virtual Audience”, where tennis fans could support players from home during each match via giant screens arranged around the court.
This tool's main objective was to bring people closer to the games and help players feel accompanied and supported, in this case virtually. This effort, along with other technologies used during the championship, allowed this to become the most technologically advanced ATP tournament in South America to date.
La Red, the official channel that broadcasts this championship, chose the “Legendary Moment” in each match, a segment sponsored by Casillero del Diablo, that highlighted a play that was unique, elegant, and full of magic.
In a well-fought and entertaining final, Chilean player Cristián Garín became the winner of this new version of the Chile Dove Men Care Open after defeating Argentine player Facundo Bagnis.